When was the last time that you performed a Google search and journeyed past the second page of the search engine results to find what you were looking for? SEO is the process of optimizing your website for the search engines to achieve higher rankings and more targeted traffic. The ultimate goal is to be on Page 1 of Google for many of the keywords related to your offering.
Recent research shows that most search engine users do not get past page 2 before clicking on a search engine listing that meets their criteria. So what does this mean? It means that if you type a specific keyword into Google and search it, there are tens of thousands to millions of websites listed in the results that you will never go to. It also means that only a few select websites will ever see the profits from the keyword that you searched.
If you want your website to generate sales or sales leads; if you want to compete in the digital marketplace of today; and if you want to thrive in the digital market place of tomorrow, then you must develop a sound search engine marketing strategy immediately.
Phone books are becoming obsolete. Print media is becoming more and more expensive as the days go by. Internet marketing is the future, and having a website on page 357 of Google is like being the owner of a restaurant on a deserted island.
Search Engine Optimization (SEO) is your life-boat to get off of that deserted island and on to the mainland where the future of global commerce lives (at the top of the search engines). Search Engine Marketing (SEM) is the gold rush of our generation.
At SEO Research, we apply the science of search engine optimization and marketing to the goals of your business. Performing exhaustive keyword research, competitor analysis and studying search engine trends, our Search Engine Experts are able to optimize your website to rank on the 1st page of Google for hundreds of keywords related to your offerings.
We employ successful strategies that have been tested and proven, by our own research, to push our client’s websites up the search engine results pages time and time again. We only apply “white hat” tactics to achieve these favorable search engine results, and we would never attempt to deceive or manipulate the search algorithms to create artificial rankings. Any marketing practices that may be considered “black hat” would only increase the risk of future decreases in search engine rankings and the possibility of getting banned once the ever-changing search engine algorithms detect manipulation.
Before our team ever begins the process of SEO, we first perform an exhaustive analysis of your business and website to determine the goals and desired user activity of your website visitors. If your current site has analytics or any kind of website stats tracking, we would start with an analysis of that data. It is important to see how people are getting to your website, what keywords are being used and what they are doing after getting to your website. We recommend using “Google Analytics” for tracking, which you can obtain at no charge from Google at: http://www.google.com/analytics/. Every website should install this amazing website activity tracking software, so an SEO or SEM firm can better help you, should you decide to employ their services.
After we reach a comprehensive understanding of your business, business goals, online competitors and website visitor behavior, we then begin our keyword research to determine the keywords to optimize your website for. This is when the actual SEO begins.
From this knowledge we begin our SEO mapping to produce the recipe or blueprint of action items that we would perform to achieve the desired outcome of optimal search engine visibility, traffic and conversion.
Ultimately, the success of your business will rest on the quality of your products and your business practices. But before you can sell something, you need to set-up shop on the busiest street of the internet that contains the traffic of the consumers that are looking for what you are selling; and that is what we do!
If you would like more information on our services, or would like to speak to an SEO Expert, contact us or call (404) 671-9444.
