Infusing the “human element” of video on your website allows you to be more persuasive in the selling process. Our research suggests that video is one of the most effective ways to add that human touch, to engage the visitor, educate them and make a clear reference to the action that they should take next on their visit. The net effect is an increase in conversions (sales or leads) and more interaction with the rest of your website pages (increased page views).
Recent studies have shown that internet shoppers reaching websites without video content on the home page visit an average of 4.8 websites before making a purchase. When tracking internet users that reached only sites containing home page video content, the results showed that this average dropped to 1.8 websites viewed before making a purchase.
It is also estimated that over 70 percent of all web visitors frequently view video content online. To appeal to this growing audience, you need to provide video content on your website.
Another great use for video within your internet marketing plan is to utilize “offsite” promotional methods as well. Using video websites such as YouTube.com and others like it, you can promote your products and services in what we like to call “webmericals” (short 30 to 60 second video commercials).
This is an effective way to attract audiences that frequent the video portals. By creating a video presence on these video sites, you allow your website the ability to receive even more exposure. The net effect is that you create additional links back to your website from multiple video listings and domains (an SEO strategy that is very fundamental in increasing your website’s authority in the search engines).
At SEO Research we are proud to offer professional video production services to our clients. Our award winning video production team can create custom videos for your website utilizing professional spokes models, voice over talent, graphics, animation, on-location videography (in case you would prefer to be on camera) and much more.
For more information on our video production services please feel free to contact us, or call us direct at
(330) 410-3374
