LINK POPULARITY
because we don't guess...we know
Link Popularity is the science of finding the Web sites that can offer you the most value, if they were to contain a link to your site. We're talking about non-competitive sites that appeal to the market you would most like to pursue. The ROI in cross-channel marketing is obvious, but what you may not know is that appearing on these sites can dramatically increase your own search engine ranking over time.
SEO Research has teams of linking experts that can evaluate your business, and determine where links to your site need to live in order to maximize your Web presence and push your search engine ranking higher. We start with an extensive discovery process to determine your target audience, competition, and business goals. We then research, evaluate and test to determine:
- Sites that offer the most value to your desired market, without being a competitor.
- Sites that are not "link farms", or other sites subject to penalties.
- Sites that have a high search engine ranking of their own.
- Sites that actively seek linkage submissions, and demonstrate an interest in linking to your business.
SEO Research will present this data to you with two options. We can coach you on the negotiations process so you can effectively cross-populate site links in a way that is mutually beneficial to both parties. Or, we can handle all negotiations for you. We'll make sure links to your site are added where needed. And we will build an html page on your site to incorporate links to all sites with which an agreement is reached. Within 30 days, you will see links to your site popping up all over the web.
And we won't stop there. Link popularity requires maintenance, and our team will constantly reevaluate linking effectiveness. We will remove links to/from "dead" sites, and will constantly search for new sites that can offer you the most benefit.
As the search engine "spiders" begin to crawl through these sites and reindex their databases, you will see a substantial increase in your search engine ranking (this process usually takes about 2 months). The result is better visibility for your business on the web. And that means more traffic driven to your site, and more qualified leads driven to your business.
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